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Privacy Policy

This Privacy Policy describes how KK Dukan ("KK Dukan", "we", "us", or "our") collects, uses, stores, discloses, and protects the personal information of users ("User", "you", "your") who access or use our website, mobile application, and related services (collectively, the "Platform"), including our e-commerce and quick-commerce (fast/instant grocery delivery) services. By accessing or using the Platform, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with this Policy, please do not use the Platform.

1. Information We Collect

We may collect the following categories of information about you:

Identity & Contact Information: name, mobile number, email address, date of birth (where provided).
Account Information: login credentials, OTP verification records, and account activity history.
Address & Delivery Information: saved addresses, landmark, pincode, city, state, and delivery instructions.
Location Information: precise or approximate device location (latitude/longitude) collected via your device's GPS or network location, either through browser geolocation permission ("auto location") or a manually pinned location on the map, for the purpose of identifying your delivery point accurately.
Order & Transaction Information: order history, cart contents, order value, delivery charges, and preferred payment method.
Payment Information: UPI transaction ID/UTR number and payment confirmation screenshots submitted by you for order verification. We do not collect or store your UPI PIN, bank account password, card number, CVV, or any other sensitive payment credential; such information is processed directly by your bank/UPI app/payment gateway.
Device & Technical Information: IP address, device type, operating system, browser type, app version, and unique device identifiers.
Usage Information: pages/screens viewed, products browsed, search queries, clicks, and time spent on the Platform.
Communications: records of your correspondence with our customer support team, including chats, emails, and call notes (where applicable).
Cookies & Similar Technologies: information collected through cookies, local storage, and similar tracking technologies as described in Section 7 below.

2. How We Collect Information

Directly from you when you register, place an Order, save an address, contact support, or otherwise interact with the Platform;
Automatically, through your device and browser, when you access or use the Platform (e.g., location permission, cookies, log data);
From third parties, such as payment gateways/UPI apps (transaction confirmation status) and delivery/logistics partners (delivery status updates).

3. Location Data — Specific Disclosures

Given the nature of our Quick Commerce delivery service, location data is critical to accurately fulfilling your Order. We therefore specifically disclose the following:

We request access to your device's location (via browser/app geolocation permission) at checkout to automatically detect your delivery point ("auto location"). This is used solely to improve delivery accuracy and estimate delivery timelines/serviceability.
You may alternatively provide your location manually by pinning it on the in-app map, or by entering/selecting a saved address.
You may deny or revoke location permission at any time through your device/browser settings; however, this may affect our ability to auto-detect your delivery point, verify Serviceable Area eligibility, or provide accurate delivery time estimates, and you may be required to enter your address manually.
Location data (latitude/longitude) captured for an Order is stored in association with that Order for delivery, dispute-resolution, and fraud-prevention purposes, and is shared with the Delivery Partner assigned to fulfil your Order.
We do not use your location data for any purpose unrelated to order fulfilment, serviceability determination, delivery logistics, and platform/fraud-safety analytics, unless we obtain your additional consent.

4. How We Use Your Information

We use the information collected for the following purposes:

To create and manage your account, and authenticate you via OTP/login;
To process, confirm, pack, and deliver your Orders, including verifying Serviceable Area eligibility and delivery charges;
To verify payments made via UPI/online methods, including matching submitted transaction IDs/screenshots against payment gateway records;
To communicate with you regarding Order status, delivery updates, offers, and support queries via SMS, WhatsApp, push notifications, email, or call;
To provide customer support and resolve complaints, disputes, or grievances;
To detect, investigate, and prevent fraud, abuse, unauthorized access, or violation of our Terms and Conditions;
To improve the Platform, including analysing usage patterns, troubleshooting technical issues, and personalising product recommendations;
To comply with applicable legal, regulatory, tax, and accounting obligations;
To send you promotional communications and offers, where you have not opted out of receiving such communications.

5. Sharing & Disclosure of Information

We do not sell your personal information. We may share your information only in the following circumstances:

Delivery Partners: your name, contact number, delivery address, and location data are shared with the Delivery Partner assigned to fulfil your Order, solely for delivery purposes.
Payment Gateways/UPI Providers: transaction-related information is shared with payment processors to verify and complete payments.
Service Providers: we may share information with third-party vendors who assist us with hosting, SMS/notification delivery, analytics, customer support tools, and similar operational functions, under confidentiality obligations.
Legal & Regulatory Requirements: we may disclose information where required by law, court order, government/regulatory request, or to protect the rights, property, or safety of KK Dukan, our Users, or the public.
Business Transfers: in the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred to the successor entity, subject to equivalent confidentiality protections.
With Your Consent: we may share information with any other third party where you have provided explicit consent to do so.

6. Data Storage & Security

We implement reasonable technical and organisational security measures, including access controls, encryption in transit (HTTPS), and restricted database access, to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
Payment screenshots and transaction identifiers are stored securely and accessed only by authorized personnel for order-verification purposes.
While we strive to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Your information may be stored on servers located within or outside India, and where transferred internationally, we take reasonable steps to ensure it receives an adequate level of protection.

7. Cookies & Tracking Technologies

We use cookies, local storage, and similar technologies to remember your preferences (such as saved addresses and cart contents), keep you logged in, and analyse Platform usage.
Some cookies are essential for the Platform to function (e.g., maintaining your session/cart) and cannot be disabled without affecting core functionality.
You may control or disable non-essential cookies through your browser/device settings; however, this may affect certain features of the Platform.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, including for order history, accounting/tax compliance, dispute resolution, and fraud prevention, or as required under applicable law. Upon expiry of the applicable retention period, or upon a valid deletion request (subject to Section 10), we will delete or anonymise your information, except where retention is required by law.

9. Your Rights

Subject to applicable data protection law (including the Digital Personal Data Protection Act, 2023, where applicable), you may have the right to:

Access the personal information we hold about you;
Request correction of inaccurate or incomplete information;
Request deletion of your personal information, subject to our legal/regulatory retention obligations;
Withdraw consent for optional processing (such as promotional communications or location access), at any time;
Request a copy of your data in a portable format, where applicable;
Lodge a grievance with our Grievance Officer (Section 12) regarding the handling of your personal information.

To exercise any of these rights, please contact us using the details provided in Section 13. We may require you to verify your identity before processing such requests.

10. Marketing Communications & Opt-Out

We may send you promotional messages, offers, and updates via SMS, WhatsApp, push notification, or email. You may opt out of receiving marketing communications at any time by using the "unsubscribe"/opt-out option provided in the communication, adjusting your notification preferences in the app, or by contacting our support team. Please note that you cannot opt out of essential transactional communications relating to your Orders (e.g., order confirmation, delivery updates, OTPs).

11. Children's Privacy

The Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal information from a minor without appropriate consent, we will take steps to delete such information promptly.

12. Third-Party Links & Services

The Platform may contain links to, or integrate with, third-party websites, UPI apps, payment gateways, or mapping services that are not owned or controlled by KK Dukan. This Privacy Policy does not apply to such third-party services, and we encourage you to review their respective privacy policies before sharing any information with them.

13. Grievance Officer & Contact Information

In accordance with applicable data protection and consumer protection regulations, any queries, concerns, or grievances regarding this Privacy Policy or the handling of your personal information may be directed to:

Grievance Officer: [Grievance Officer Name / Designation]
Email: [privacy/support email]
Phone: [support contact number]
Address: [Registered business address, City, State, PIN Code]

We will endeavour to acknowledge and address genuine privacy-related grievances within a reasonable timeframe, in accordance with applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. Any changes will be posted on this page with a revised "Last Updated" date. Your continued use of the Platform after such changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Policy periodically.

15. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India, including applicable provisions of the Digital Personal Data Protection Act, 2023, and other relevant data protection regulations, without prejudice to any rights available to you as a consumer under applicable law.